New Music Video for “Holler If You’re With Me” to be Featured in a Pepsi Commercial During The 55th Annual GRAMMY Awards; Song Available for Download Beginning February 5 on iTunes
Belton, Missouri native Tate Stevens captivated viewers worldwide on FOX’s The X Factor Season 2 with his emotive and powerful country vocal performances—never placing less than second throughout the entire competition. Now, from appearances on one star-studded stage to the next, Stevens will unveil a first look of his debut music video for the song “Holler If You’re With Me,” as part of a Pepsi commercial during The 55th Annual GRAMMY Awards on February 10 on CBS at 8 p.m. EST/PST. The new music is merely part of the grand prize awarded to Stevens in addition to his $5 million recording contract with Syco Music/RCA Nashville. Additionally, the song, “Holler If You’re With Me,” will be available for download on iTunes beginning Tuesday, February 5.
Starting out the competition as a 37-year-old blue collar construction worker with humble roots and a seemingly far-fetched dream of becoming a country music superstar, Stevens’ recent win on The X Factor proved to the world that in fact, dreams do come true. “Things are moving very fast since the finale of X Factor, and we’re already laying down tracks for my new album that will be out this spring. I truly feel so blessed to have been given this opportunity,” Stevens says.
Viewers of the 55th Annual GRAMMY Awards can expect the new Pepsi music video “Holler If You’re With Me” to be what Stevens calls “a feel good anthem song,” and the accompanying video to encompass the picturesque scenery of Simi Valley, Calif. “Having chased this dream for nearly a decade, I was certainly familiar with the concept of a music video, but I had no idea what to expect. In spite of the 50 mph winds, everyone on the set had a great time. It’s a party song and so it was only fitting that we threw a party! I’m sure more than a few folks watching the GRAMMYs at home can relate,” Stevens says beaming.
As spring approaches, Stevens is gearing up for the release of his debut country album, which he says will have an overall upbeat, feel-good tone. A true singer’s singer and songwriter, he plans to write many of the songs on the record, teaming up with Rhett Akins, Ben Hayslip, Shane Minor and David Lee Murphy. Renowned Nashville producer, Blake Chancey, will produce the record.
Included in his co-writes for the album, Stevens recently collaborated with his long-time idol, country singer/songwriter Joe Diffie. “The moment I sat down in that room with Joe it hit me – this is my life now, this is my chance to follow in the path of my heroes and make my own unique mark on the genre – and that’s exactly what I plan to do.”
Stay tuned for updates and the latest career happenings by visiting www.tatestevensofficial.com or follow him on Twitter @tatestevensctry.
Syco Entertainment is a joint venture between Simon Cowell and Sony Music and is one of the world’s leading global music and television production companies responsible for some of the world’s most successful global TV and music franchises. Syco Entertainment is also the world most successful producer of international talent with Syco Music being the record label home for such diverse international recording artists as Labrinth, One Direction, Cher Lloyd, Leona Lewis, Susan Boyle, Little Mix, and Il Divo as well as other artists discovered through Syco TV series’ including Melanie Amaro, Jackie Evancho, JLS, Olly Murs, Diana Vickers, Alexandra Burke, Jonathan and Charlotte, Chris Rene, Loveable Rogues and Rebecca Ferguson. Syco’s television assets include the global franchises The X Factor and Got Talent. The X Factor was created by Syco Television and is produced by Syco Television and FremantleMedia. Local versions of The X Factor are produced in more than 41 territories and the US version of The X Factor airs in over 166 countries. Artists discovered by The X Factor format have sold more than 100 million records worldwide, including 110 number ones, 270 top 10, and 501 top 50 releases. During 2012 Got Talent became the world’s biggest selling TV format and is now commissioned in 52 countries as a local format. The US version, America’s Got Talent, is NBC’s leading summer entertainment format and additionally airs in 152 countries.
THE X FACTOR USA
Artists discovered by The X Factor format have sold more than 100 million records worldwide, including 110 No. 1, 270 Top 10 and 501 Top 50 releases. Local versions of The X Factor are now produced in more than 40 territories and the series has won numerous accolades worldwide, including three BAFTA’s, numerous NTA’s, as well as the coveted Rose d’Or. The X Factor USA airs in 166 countries. In the U.S., Season 1 of The X Factor was FOX’s No. 1 new series launch for four years in total viewers and was FOX’s highest-rated Wednesday night premiere in 13 years among adults 18-49. The show averaged a 4.3/12 among Adults 18-49, with an average 12.6 million viewers. Season 1 of The X Factor received an Emmy Award for Outstanding Costumes for a Variety Program or a Special, and Season 2 won a People’s Choice Award for Best TV Competition Show.
The X Factor was also the most social television show of 2011, achieving more than three billion digital impressions .X FACTOR won a 2012 Cannes Digital Lion for Branded Content and swept the Social TV awards, winning Best TV Show Specific Social TV Award, Best Social TV Integration of Twitter and Best of Show Social TV Award for overall excellence in Social TV. Season 2 of The X Factor was the #1 most social TV show of 2012, with the season premier having 1.4MM social comments, making it the most talked about premier for a TV series ever. The X Factor-Wednesday ranks #1 among Adults 18-49, Adults 18-34, Teens, Women 18-49/18-34, Female Teens and Men 18-49/18-34. The X Factor-Thursday ranks #1 among Teens and Women 18-34. The X Factor USA official YouTube channel has over half a billion views, and The X Factor continues to break social TV records with the most fan engagement of any series on television with five times the social activity of its competitors. Each episode consistently achieved more Twitter trending topics than the competition averaging 87 per show.